A small number
of founding
households
each season.
We work with a small number of households at a time to understand how SOEHA should support real mornings, evenings, room memory, household handoffs, and daily carry. Tell us about your home, where life feels most mentally loaded, and which part of the day you want to make lighter first. We reply within one business day.
Begin your household →
The first and last part of the day. Base replaces the phone alarm and anchors the morning and evening with a Ritual Mode and One Focus.
Learn more →Capture what the home needs to remember through a simple SMS conversation. Core becomes the household memory layer without a new app.
Learn more →Help define the first version of household memory. Your home tells us where the friction lives. We build the support around it.
Learn more →The full SOEHA system,
from the beginning.
Full access to SOEHA Base, Core, Sense, and Tiles as they develop. Threshold concept demo access. Direct feedback loop with the SOEHA team. Founding research participation — weekly check-ins, pattern feedback, and the chance to help shape the first version of the system. Your $99 reservation is credited toward the final pilot price.
Households where one person is doing the mental work of remembering for multiple people. Families navigating mornings, exits, and evenings. People who feel the friction of daily life most in their own head. Households that need a better system — not another app.
Begin with Base. Use Core through SMS to capture what the home needs to hold. Give us honest feedback on what helps and what does not. Help us understand which room, moment, and kind of day SOEHA should support first.
Each season is roughly 90 days. We work closely with the cohort, gather real-home data, and iterate quickly. Founding households shape the next season's product decisions.
The $99 holds your founding spot and is credited toward the final pilot price if accepted. Pilot pricing is based on your household structure and the scope of what you will test. The reservation is refundable if SOEHA does not ship or if you are not accepted.
Founding Households
feel like this.
Not a user persona. A recognizable feeling.
Help shape the first
homes that remember.
8 of 100 founding spots are filled. The cohort stays small by design.
Reserve your place — $99 →Secure Stripe checkout · Refundable if not accepted